A thirty minute call maps where you stand in your city's plumbing search, and what we would build first.
What should a plumbing company spend on marketing? +
Growing plumbing companies commonly spend somewhere between five and ten percent of revenue, but the order matters more than the percentage. Owned assets come first: your Google Business Profile, reviews, and service pages cost little and keep paying. Paid spend comes second, sized to what your booking capacity can absorb. The number to actually watch is cost per booked job, not the monthly bill.
Should a plumber invest in SEO or Google Ads first? +
Both, in sequence. Ads buy calls this month while SEO is still climbing, and emergency terms are worth paying for. But ads stop the moment the budget stops, and clicks get expensive in competitive metros. SEO and reviews are the asset you own. Most plumbers should start ads narrow, build local SEO underneath, then let paid shrink to the terms where it still out-earns its cost.
How do AI answers change how homeowners find plumbers? +
A growing share of homeowners ask ChatGPT or Google AI who to call for a burst pipe and take the answer they get. Those systems read your reviews, your consistency across the web, and whether your pages answer questions plainly. There is no ad slot inside that answer. Either the model knows and trusts your business or it recommends someone else. We build that trust signal deliberately, starting day one. Read more in
The AI Search Shift.
